In today globalized world, if we make any intervention of any kind to add positively to the lifes of disadvantaged sections then we need to make it comprehensive and customized to make it successful.
Customization is the buzzword on the marketing today, In social marketing too taking cue from our corporate counterparts and using IT solutions to their best we whould provide developmental solutions which will meet the requirements of the targetted beneficiaries till the end point.
To customize better and in a cost efficient way, so as to scale up to large scale, we need to utilize the already present knowledge base and with value addition as per requirement we should provide the end user customized intervention.
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